Market Research & Competitor Analysis
Documentation

Comprehensive guide to using our Chrome extensions for market research, competitor analysis, and business intelligence. Extract actionable insights from review data across multiple platforms.

Overview & Getting Started

Our Chrome extensions provide a comprehensive solution for extracting review data from major platforms, enabling sophisticated market research and competitor analysis workflows.

What You Can Extract

  • Review Content & Ratings

    Complete review text, star ratings, and sentiment indicators

  • Reviewer Information

    Names, titles, companies, and verification status

  • Temporal Data

    Review dates, update timestamps, and trend analysis

  • Engagement Metrics

    Helpfulness scores, response rates, and interaction data

Supported Platforms

G2

G2 Reviews

B2B software reviews

TP

Trustpilot

Customer feedback

C

Capterra

Software reviews

E

Etsy

Product reviews

Market Research Applications

Leverage review data to understand market trends, customer preferences, and industry insights across multiple platforms.

Market Size Analysis

  • Track review volume trends over time
  • Identify growing vs. declining market segments
  • Analyze seasonal patterns in customer feedback
  • Measure market penetration by product category

Customer Sentiment Analysis

  • Analyze sentiment trends across platforms
  • Identify common pain points and complaints
  • Track satisfaction improvements over time
  • Segment sentiment by customer demographics

Feature Demand Analysis

  • Identify most requested features in reviews
  • Analyze feature satisfaction scores
  • Track feature adoption patterns
  • Prioritize product development roadmap

Competitor Analysis Strategies

Systematically analyze competitors to identify market opportunities, competitive advantages, and strategic positioning insights.

Competitive Positioning Analysis

1

Extract Competitor Reviews

Use our extensions to collect reviews from all major competitors across G2, Trustpilot, and Capterra.

2

Compare Performance Metrics

Analyze average ratings, review volume, and sentiment trends across competitors.

3

Identify Market Gaps

Find underserved customer needs and feature gaps that represent opportunities.

Sample Analysis Framework

Competitor A
4.2 (1,234 reviews)
Competitor B
4.8 (892 reviews)
Your Product
4.1 (456 reviews)

Strengths & Weaknesses

  • Identify competitor strengths to benchmark against
  • Find common weaknesses across competitors
  • Discover unique value propositions
  • Map competitive landscape positioning

Pricing Intelligence

  • Analyze price-to-value perceptions
  • Track pricing-related complaints
  • Identify optimal pricing strategies
  • Monitor competitor pricing changes

Market Opportunities

  • Find underserved customer segments
  • Identify feature gaps in the market
  • Discover emerging customer needs
  • Spot market entry opportunities

Data Extraction Best Practices

Optimize your data collection process for maximum accuracy and efficiency in market research and competitor analysis.

Extraction Workflow

1

Define Your Research Scope

Identify specific competitors, time periods, and review criteria before starting extraction.

2

Systematic Data Collection

Use consistent extraction parameters across all platforms and competitors for comparable data.

3

Data Validation & Cleaning

Verify data completeness and remove duplicates or irrelevant entries before analysis.

4

Regular Updates

Schedule periodic data refreshes to maintain current market intelligence.

Quality Assurance

Data Quality Checklist

  • Verify all required fields are populated
  • Check for data consistency across platforms
  • Remove duplicate entries
  • Validate date formats and ranges
  • Ensure proper text encoding

Ready to Start Your
Market Research?

Get started with our Chrome extensions and transform your market research and competitor analysis workflow.